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Take Command
by Kelly Perdew
Regnery Publishing, Inc.; ISBN: 1596980001
Hardcover - 256 pages (January 2006)
What It
Takes to Lead
KELLY PERDEW — winner of The Apprentice 2 — has it.
His secret weapon: the principles he
learned at West Point, as a U.S. Army
Intelligence Officer, and as an Airborne Ranger — principles that he’s applied to
business with the same firepower determination
that makes our military the
best on the battlefield.
In Take Command: 10 Leadership
Principles I Learned in the Military and Put
to Work for Donald Trump, Kelly shows
how you can be an effective leader—like
Donald Trump, who himself attended a
military school. He gives you an insider
look at The Apprentice, at the Trump
Organization, and at how other current
business leaders with military training,
like Ross Perot (Founder, EDS), Marty
Evans (CEO, Red Cross), Bill Coleman
(Founder, BEA Systems), and Roger
Staubach (CEO, Staubach Company)
have relied on the ten principles to
achieve success.
- Duty. Do what you’re supposed to do,
when you’re supposed to do it.
- Impeccability. If it is worth doing, it
is worth doing right.
- Passion. Be passionate about what
you do, and do what you’re passionate
about.
- Perseverance. It’s not the size of the
dog in the fight, it’s the size of the fight
in the dog.
- Planning. If you fail to plan, you plan
to fail.
- Teamwork. There is no “I” in TEAM.
- Loyalty. Remain loyal, up, down, and
across your organization.
- Flexibility. In all aspects of life, the
person with the most varied responses
wins.
- Selfless Service. Give back.
- Integrity. Take the harder right over
the easier wrong.
In the military, there’s no margin for
error. Wrong decisions are deadly decisions.
Likewise, in business, wrong
decisions can cost you your job. But
Kelly Perdew teaches you how you can
take the can-do military spirit and be all
you aspire to be—and win.
Donald Trump provided the foreword to the book, and Kelly Perdew will donate a percentage of the proceeds to the USO.
View video clips of Kelly Perdew:
http://www.book-byte.com/Kelly-Perdew-Take-Command/
Price: $16.47 - Click here to order:
About the Author:
Kelly Perdew graduated from the United States Military Academy, West Point, the Anderson School of Management at UCLA, and the UCLA School of Law. He served as a military intelligence officer in the U.S. Army and successfully completed both Airborne and Ranger training. Before winning and becoming “The Apprentice,” Kelly proved himself as an innovative high-tech entrepreneur. Kelly recently started a new business with Donald Trump that provides a direct marketing channel for premium brands. Go to www.kellyperdew.com for more.
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